Step 1 · HydrateCampaign brand
innisfree Green Tea Seed Hyaluronic Serum
The Jeju hydration classic from the brand Wonyoung has fronted — the dewy first layer of the strawberry-milk complexion.
Shop on AmazonIVE's Jang Wonyoung has fronted campaigns for Jeju green-tea house innisfree and turned every product she touches into a sellout — the "Wonyoung effect" is real enough to move markets. Her look is youth done precisely: dewy skin, doe eyes with a sparkle point, and a strawberry gradient lip. Here's the kit.
Step 2 · ProtectCampaign brand
innisfree Daily UV Defense Sunscreen
Her campaign line's no-cast daily SPF — because the it-girl glow is, above all, protected skin.
Shop on AmazonStep 3 · BrightenGet-the-look pick
The Saem Cover Perfection Tip Concealer
The $6 concealer in every K-beauty kit — a touch under the eyes and on the aegyo-sal line makes the whole face read brighter.
Shop on AmazonStep 4 · Gradient lipGet-the-look pick
rom&nd Dewyful Water Tint
Dab it on the center and press outward — the juicy strawberry gradient that's practically her signature.
Shop on AmazonStep 5 · Sparkle pointGet-the-look pick
Etude Tear Drop Liner
One dot of glitter at the inner corner and along the aegyo-sal — the exact wide-eyed sparkle from her close-ups.
Shop on AmazonStep 6 · LashesGet-the-look pick
Etude Curl Fix Mascara
Doll-lash curl that holds all day without clumps — the finishing touch on the doe-eyed look.
Shop on AmazonThe Wonyoung rule: brightness over coverage. Dewy skin, lifted lashes, one sparkle point, juicy lips — youth is the aesthetic, so nothing gets caked.